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8 Amazing Wes Anderson Ads

March 27, 2014

A safe first date conversation topic for hipsters around the world, Wes Anderson’s signature aesthetic has delighted, confused and annoyed audiences and critics alike for nearly 20 years. With recent hits like ‘Moonrise Kingdom’ and the classic ‘The Life Aquatic’ under his directing belt, you’d be forgiven for thinking that Anderson deals exclusively in the silver screen. In between movies, though, Anderson dabbles in TV commercial production, employing the same “bizarre meets whimsical” directorial approach that he does in his films. Here are some of his finest commercial works.

Wes Anderson For American Express

Kicking things off with the finest American Express ad you’ll ever see, Anderson’s “My Life, My Card” is a superbly crafted satire of how cinema goers imagine his movies are made. Featuring Jason Schwartzman among other Anderson regulars, the fictitious film set full of geishas and explosions goes to show that he can inject just as much creativity into a commercial as a bigger budget blockbuster.

Wes Anderson For Stella Artois

Many of the Anderson movies we love wouldn’t be complete without the help of the tremendously talented Roman Coppola. Responsible for co-writing ‘Moonrise Kingdom’ and having a hand in the production of several other Anderson films including ‘The Life Aquatic’, this retro-feel Stella Artois ad was co-directed by the duo and is set in a suave bachelor pad, complete with a lady swallowing couch and a rather nifty self-pouring Stella machine.

Wes Anderson For Hyundai

Name-checking the best of the big screen’s voice-activated automobiles, the Hyundai Azera ad is a creative spin on the traditional car commercials that clog up our televisions. Promoting the speech responsive ‘bluelink’ feature on the car company’s new models, the ad pays tribute to the classic ‘Chitty Chitty Bang Bang’ as well as a certain submerged Anderson film we may well recognize.

Wes Anderson For IKEA

Coursing through the vintage montages we often find amid Anderson’s works are dark comedies centered around dysfunctional families. It’s no surprise, then, that his IKEA commercial, part of the store’s ‘Unböring’ campaign, brings the real life drama of a living room argument to the shop floor in true Tennenbaum style.

AT&T

One of six in a series of TV spots, Anderson’s AT&T ads are a play on phone service marketing that step quite literally outside the phone box. Featuring balmy backdrops, a perfect punchline and a few famous faces including ‘Juno’ star J.K. Simmons, Anderson’s AT&T sequences wouldn’t be out of place in the cinema.

PRADA

Bringing back the directing talents of duo Anderson and Coppola, PRADA commissioned several shorts in 2013 to promote their fragrance, ‘Candy’. Set in the ever so stylish French suburbs, the short sees two young men vying for the attention of a woman only Wes Anderson could dream up. PRADA also presented a 7-minute short film entitled “Castello Cavalcanti”, which was directed by the amazing Anderson as well.

Soft Bank

Stepping into the often zany world of Japanese advertising, Anderson enlisted the acting talents of Brad Pitt for a summery seaside TV spot to promote Soft Bank, a telecommunications company. While inspired by the 1953 Jacques Tati film, ‘Les Vacances de Monseieur Hulot’, the commercial is actually promoting the wonder of technology, not nature. In any case, the commercial’s aesthetic vibrance is undoubtedly of Anderson’s doing.

Sony Xperia

Somewhat different from the stylistic sequences we might expect from Anderson, the animated Sony Xperia ad is a charming journey into the imagination of an 8-year-old boy from Long Island. After asking around 70 children how they thought an Xperia phone worked, Anderson and co captured the most creative one and used it for the commercial.


Via All That Is Interesting: 8 Amazing Wes Anderson Ads

Al Capone’s Soup Kitchen

March 26, 2014

Al Capones Soup Kitchen

As US officials inched ever closer to infiltrating and apprehending Al Capone in 1930, the infamous gangster decided that it was high time to generate some good publicity while he still could. Thus, Capone opened up a soup kitchen in one of Chicago’s poorest and most crime filled neighborhoods. On Thanksgiving, Capone famously fed over 5,000 of the Windy City’s most vulnerable constituents. Things went as planned–at least for a time–and the press lauded the gangster for his charitable endeavors. Ultimately, though, this positive coverage only enraged the feds, who then ordered closer surveillance of Capone. A little under a year later, Capone’s new home was the slammer.


Via All That Is Interesting: Al Capone’s Soup Kitchen

Do Ho Suh’s Fabric Installations Show That Home Is Wherever You Sew It

Traveling through the major modern metropolises of our world, Korean artist Do Ho Suh has recreated his own heart’s keeper in the form of silk-constructed homes. Representing memories of his prior residences, the colorful installations span all the way from Suh’s childhood to his adult life. Suspended from the ceilings of museums and art galleries, his works bring the concept of “carrying a space in a suitcase” to life.

Do Ho Suh’s most impressive artwork to date, the lengthily titled ‘Home Within Home Within Home Within Home Within Home’, stands at a staggering 12 x 15 meters as a towering translucent replica of his first solo home in Rhode Island. Lovingly stitched and sewn together, there’s a little more to the silk sculpture than first meets the eye. Take a stroll inside the entrance hall and you’ll find Suh’s childhood home suspended in the center.

Evoking the emotions that grow and ensconce themselves within four walls, the installation featured at MMCA Seoul stands at 1:1 scale – a feat made possible by 3D scanning and hundreds of hours work. It’s just the latest in a long line of projects which seek to explore the concept of personal space and our inexplicable desire to remember our deep yet—as the sheer fabric conveys—fleeting roots.

Well versed in the art of traditional painting, Do Ho Suh packed up his paintbrushes after graduating from Seoul National University and sought out sculpting in the States, where he relocated to New York and began stitching and sewing his own homes. Transitioning from one country to another wasn’t easy for the artist, particularly as a minority. In fact, the cultural dissonance between his homeland and the USA inspired many of his early works, including his foldable fabric ‘Seoul Home / LA Home’ project.

Speaking to Art21.org, he said: “The experience was about transporting space from one place to the other—a way of dealing with cultural displacement. I don’t really get homesick, but I’ve noticed that I have this longing for this particular space, and I want to recreate that space or bring that space with me wherever I go.” Years before he had the money to take his vision to scale, Do Ho Suh tested the distilled idea in his studio. His inspiration grew from there, and so began the journey to pinpoint the ‘Perfect Home’.

Going on to hang his homes in the Japanese Contemporary Art Museum, in 2013 Do Ho Suh recreated a full size fabric replica of his private residence among other inspired installations. Suh’s work challenges viewers to see how one’s definition of the home evolves and is largely shaped by specific cultural contexts. Alongside the life-size silk sculptures of his own abodes, Do Ho Suh constructed cut-away sections of a modern mansion, a miniature moving house and what looks like a fabric fire escape. He even crafted cloth counterparts for the everyday appliances we might find round the home.

What makes Do Ho Suh’s works truly remarkable is the sense of community and collaboration that is woven throughout his projects. From a group of nationally treasured pensioners who taught him how to sew the intricate seams of many of his works, to his mother’s touch on finding the right fabric, Do Ho Suh draws on the strengths of those around him to create his packable palaces. The mixture of many traditional South Korean techniques with Western advancements in 3D modeling allows Suh to construct such works, proving that “home” is not lost with movement. Rather, home is whatever you make it.


Via All That Is Interesting: Do Ho Suh’s Fabric Installations Show That Home Is Wherever You Sew It